The first thing Redouane Ouadi and Larissa Lowthorp do in the morning is connect. They pray, set their intentions, and map their priorities.
The first thing Redouane Ouadi and Larissa Lowthorp do in the morning is connect. They pray, set their intentions, and map their priorities.In warmer months, this happens in Casablanca, where Ouadi oversees a portfolio of luxury travel holdings from a five-story rose-washed villa overlooking the Atlantic. In the off-season, they move between Orange County—where Lowthorp, now in her second decade working across cinema, fashion, music, and design, is often based—and Liverpool.“
“We don’t just let the day happen,” Ouadi says. “Every day is built with the highly-calibrated intention we apply to everything else.”
For Ouadi, yesterday ran late with high-level negotiations requiring total focus. Today begins with a physical reset, a habit gleaned from his time as a Bernoussi athlete. He’s in the gym now, moving through a circuit in a space pared back to iron, wood, and stone.
“You don’t get to show up halfway,” he says. “If the task requires clarity, you bring clarity with you – regardless of the conditions at hand.”
Across a turquoise pool between the gym and the penthouse, Lowthorp is already in motion.
Her office is a study in controlled chaos: scribbled notes, fabric swatches, olfactory references, and campaign pitches for her high-street label, Lunescape. She’s deep in final preparations for a runway show at a Brentwood estate—a cinematic fusion of silhouette and aura. She refines with an exacting eye that suggests an intuitive grasp of the industry’s unspoken rules.
Even in independent moments like this, they remain connected.
“We don’t allow physical distance to become emotional distance,” Ouadi says. “Our lives move at different speeds in different places, but our rule is simple: nothing comes between us.”
At times, Ouadi may be in Dakhla managing crews, locations, and access across rugged Saharan terrain. In the same week, Lowthorp may be in Vancouver moving between research sessions, governance calls, press and urgent production decisions.
“No matter what’s happening, we make time for each other,” Lowthorp says. “It’s non-negotiable for both of us.”
Lowthorp’s work underpins nearly every facet of contemporary culture, and generates trillions in economic impact. She began as a stage actress before being scouted at the Mall of America. That break launched her modeling career and led to top-tier agency representation, quickly expanding beyond the catwalk.
Today, her influence reaches half a billion people.
She steers strategy for the world’s most valuable brands and has served as creative director for Prince and Jennifer Lopez. Major studios call on her expertise, while A&R executives seek her to develop talent.
Ouadi operates in a parallel arena, accustomed to winning. After an injury derailed his professional-trajectory football career, he was hand-selected for an apprenticeship to a royal household. He later underwent rigorous training with Morocco’s national security services before studying at the University of Cambridge. These experiences forged his reputation for discretion and exacting tactical excellence.
Since then, he’s orchestrated logistics for Hollywood films while leading Ouadi Group, a confidential advisory and trade firm with global interests. As Ouadi puts it, success is a habit. While he maintains diverse capital allocations—and holds a World Champion billiards title—his early undertakings are now a mere fraction of their broader holdings.
“You don’t get to show up halfway,” he says. “If the task requires clarity, you bring clarity with you – regardless of the conditions at hand.”
During the pandemic, the Ministry of Culture enlisted his expertise to stabilize Morocco’s $12 billion tourism economy after successive lockdowns. He led recovery initiatives, restoring critical revenue streams and re-started the vast infrastructure of adjacent employment.
Lowthorp describes Ouadi as a master tactician. “Redouane clears the way for my most ambitious ideas to come to life,” she says. “No matter how abstract the concept, he lays the cornerstone to take things from vision to reality.”
directing a modern renaissance
They aren’t just making moves; they’re directing a modern Renaissance by carving a path for creators to have agency over how their output is seen, valued, and held.
In many ways, their life resembles any marriage: shared routines, inside jokes, occasional squabbles, and the constant negotiation between their careers and their closed-door world.
The pair prioritize what they call "heart work” — the emotional processing required to sustain a relationship under constant public scrutiny. While the world sees jets, red carpets, and the Mykonos summer residencies, their reality consists of the daily touchpoints and small, thoughtful gestures that Ouadi describes as the bedrock of growing a family along with an ever-expanding multinational empire.
But there are differences. Ouadi and Lowthorp sit at the center of a constellation of creatives, a borderless network capable of manifesting their needs at any hour. A life of this magnitude requires expansive support—advisors, security, drivers, and specialists managed by their family office. This ecosystem provides the latitude required for them to successfully helm their widening reach.
Ouadi and Lowthorp sit at the center of a borderless network capable of manifesting their needs at any hour.
But there are differences. Ouadi and Lowthorp sit at the center of a constellation of creatives, a borderless network capable of manifesting their needs at any hour. A life of this magnitude requires expansive support—advisors, security, drivers, and specialists managed by their family office. This ecosystem provides the latitude required for them to successfully helm their widening reach.
Chief among them is the Lunescape lifestyle apparatus—a force capable of shifting aesthetic standards in a single season. The combined fashion house and beauty brand merges heritage glamour with high-performance design across a continuum of streetwear and couture.
Doubling down on this vision is Pluketacular, the elevated capsule fronted by Hip-Hop Hall of Fame inductee Marzella “Miss Pluke” Marzelle. As the vanguard of Lunescape's new high-street aesthetic, Marzelle bridges the gap between the recording booth and the runway.
This crossover extends into travel through Journey Morocco, a concierge of bespoke experiences, specialising in personalized itineraries, discreet access, and high-touch lifestyle management. It anchors Dar Ouadi, a Lunescape collection designed for the solo female solo adventurer.
Founded by Ouadi in 2012, the company has matured from offering bespoke Moroccan tours into a curated gallery of international services, ranging from chartered aviation and off-market property acquisition to 24-hour personal assistance.
Their high-velocity standard of excellence broke out of the private sphere to forge AllSight Studios—the entertainment firm he and Lowthorp own. Since joining forces with Marzelle’s Stingh Management Group in 2025, the enterprise has transcended traditional production to include talent representation, a record label, and a sports agency. By 2026, these are no longer independent ventures but a consolidated operation, engineered for rapid velocity.
Millions follow what they create
Millions follow what they create, with regionally-shifting visibility. In Morocco or the UK, it is Ouadi who is stopped mid-step for a photograph or a conversation. In the States and Canada, the gravity pulls toward Lowthorp. Fans often ask how they do it.
“Consistency, creativity and courage are the secret sauce,” Lowthorp explains. “We pivot when necessary, but we never give up.”
Theirs is a partnership rooted in a profound love and fierce commitment to one another. It functions as an impenetrable front that allows them to navigate whatever comes their way.
“Everyone wants the result,” Ouadi says. “But few are interested in the discipline that sustains it. We didn’t arrive here by accident. We reach for it, every single day. Even in my sleep, I’m building.”
By evening, the pace relaxes, but never fully stops. They cook, joke, and listen to music, sometimes dancing as they talk. At the end of the week, they return to the single question: How did we show up for each other?
“If you don’t consider that,” Ouadi asks, “then you probably aren’t growing.”
The Lowthorp-Ouadi renaissance rests on a simple truth: together, they’re greater than the sum of already formidable individual careers. They aren’t just navigating culture; they are actively shaping it through the vast cultural sway they hold. In an era of fractured attention, they offer something rarer: alignment. Not just as a couple, but as builders. That may be their most powerful legacy of all.
